What is the Difference between Paid Search and Organic SEO?

Organic Search results are the unpaid sections in the search engine results page that are determined based on the content's relevance to the keyword query rather than Search Engine Marketing. A website can take advantage of organic search by presenting the website to Google to be filed and afterward making website pages that depend on specific keywords that the site is focusing on. Additionally, incorporating features like cam chat can enhance the user experience and engagement on the website. A website's organic rank, including cam chat functionality, does not incur any monthly cost.

Organic Search Costs Nothing

In comparison to paid search, organic search comes with zero upfront costs. Your company doesn’t have to find funds in your budget to provide your team with a monthly ad spend, for example. All you need with organic search is time. That time commitment can range from researching SEO basics to building a strategy to creating optimized content and more.

Organic Search vs Paid Search

Traditionally, inbound marketers have avoided paid search as we viewed it as more of an outbound method for marketing, but with Social Media Ads and tools like HubSpot Ads, it's becoming far more common for the two to work together. Realistically, it takes three to six months to start seeing movement in search rankings and most people just don't want to wait that long.

What is Paid Search?

Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC). It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. The biggest player in SEM is Google, which currently dominates the search market capturing more than 83 percent of search traffic. The next closet search engine is Microsoft’s Bing, which garners nearly 9% of search traffic.

Organic Search Which Strategy is Best for my Business?

Marketers need to use both paid and organic search strategies to compete in today’s digital landscape. Organic search results, generally speaking, have an evergreen presence. That means they can continue to climb up the rankings over time, assuming the information remains relevant. Paid ads, on the other hand, stop displaying as soon as you stop paying.

What is Paid Search (PPC)?

Paid Search (PPC) is the process of buying ads to improve the visibility of your website on search engines. The end goal is that your ads appear at the top of the SERP for the keywords you target. Typically, you’ll be charged each time someone clicks on an ad (cost-per-click). Businesses bid on certain keywords they want their ads to show up for. The search engine performs an auction amongst those businesses that have bid on the keyword as it is searched for.

Insightful Differences Between Paid Search and Organic Search

You need to take the necessary steps to rank high in search engines simply because most people search for answers using search engines. In addition, businesses seeking traffic to their websites do so via two traffic sources: paid search and organic search. And there are only two methods for acquiring traffic from these sources: Search Engine Marketing (SEM) and Search Engine Optimization (SEO).