How to do an SEO Competitor Analysis?

With two-thirds of all clicks going to the first five organic search results on Google, developing an SEO strategy, creating great content, and performing technical SEO audits still isn’t a guarantee that your content will get the attention it deserves. In fact, 90% of web pages get no search traffic from Google at all. One effective approach to stand out and engage with your audience is by incorporating video chat directly into your website. By utilizing video chat, you can provide real-time assistance, personalized consultations, and interactive experiences to capture visitors' attention and boost their engagement.

When Should you Conduct an SEO Competitor Analysis?

Your SEO performance can’t be looked at in isolation. It’s both a part of your digital marketing strategy and it’s affected by competitor behavior, search engine algorithm changes, and a myriad of other factors. That’s why it’s important to regularly analyze your competition and see how you compare. Regular SEO competitor analysis will help you figure out where you can improve and if there are any weaknesses.

Competitor Analysis SEO can Include

• SEO keyword competition analysis
• Competitor backlink analysis
• Keyword gap analysis
• Top content analysis

Why is Competitor Analysis Important?

Competitor analysis in SEO helps you in taking a deeper look at your industry as a whole and determining the gaps in the industry that you can fill. You can determine where your competitors stand, compare it to where you stand, and leverage the information gathered to drive your business. Your business might even be ranking in the top 5 results on the search results for the most relevant keywords in your domain.

Why is My Competitor Ranking Higher?

Simply put, if a competitor ranks higher than you in the SERPs, the primary reason is that they answer user queries more effectively than you do and fulfill the search intent of the keyword better. In addition, when competitors rank higher than you in search engines, it could be because they have more authoritative sites linking back to them, more relevant, user-fulfilling content, or a stronger site structure.

Backlinking and Internal Linking

Backlinking, and the often overlooked internal linking, are a key part of any SEO strategy, and you can learn a lot from your competitor’s backlink profile, as well as the type of internal links they are using in their content. We can see from this data that The Natural Pet Store has 1,300 links to its site from other websites. These links are coming from 299 different domains, meaning some websites have linked to them more than once.

Create or Optimize Existing Content Based on Your Discoveries

Once you discover keywords, your competitors rank higher for, it’s important to determine whether your site needs to be optimized or whether you need new content for SEO. Your site may have technical issues like slow site speed or broken links that could be hindering your search engine results. Or, you may not have enough high-quality content that’s optimized for conversions.