How to Build an SEO Roadmap?

An SEO roadmap is a strategic document that lays out all the SEO tasks that will be performed for a project. Roadmaps are a great client deliverable for laying out what you are going to do in an easy-to-read format. In addition to providing a timeline, these documents also provide the process for resolving errors and decision-making obstacles along the way. By involving developers in the creation and implementation of the SEO roadmap, you can ensure seamless collaboration between the SEO team and the technical experts. Developers play a crucial role in executing the technical aspects of the roadmap, such as website optimizations, code improvements, and resolving any technical errors that may arise.

Standard Operating Procedures (SOPs)

A standard operating procedure is a set of step-by-step instructions that define how to carry out a specific, often routine task. An SOP typically relates to delivering tangible tasks, like updating a web page, for example. They’re almost never used to define the process of completing a specific objective. It's also important to know that SOPs are set in stone once an organization defines employees.

Gray Dot’s SEO Roadmap Template

Before you embark on your journey of building an SEO roadmap from scratch, consider using this free template to help make the processes a bit easier. We have taken what we’ve learned over the years and assembled this simple SEO roadmap template.

Explore Your SEO Needs

Some SEO roadmaps only focus on one or two particular areas, like content marketing and technical SEO needs. But we’d argue that your roadmap should take into account other valuable parts of SEO as they align with your business objectives. Understanding the Difference Between an SEO Roadmap and an SEO Strategy. Many new SEOs may get confused by the difference between an SEO roadmap and an SEO strategy.

An SEO roadmap template

So an SEO roadmap is a collection of projects aimed at executing overall SEO strategy. Your final document will contain a list of these projects, with clear goals, milestones and deadlines. This template outlines details essential for the project. Anyone reading it will understand what this SEO project aims to achieve this type of template can be reused in any kind of SEO project.

For Example: It your SEO team also contains a social media specialist, this type of project can include content promotion on social networks.

What is a SEO Roadmap Strategy & How Vital it is?

In a nutshell, an SEO road map is a document outlining all the action items for your strategy. It will have detailed information about your marketing tactics, specific tasks, and deadlines. It will also prove challenging to get your team members on the same page. With a roadmap, you can align all your efforts with your business goals.

How Search Engines Work?

Search engines work by finding content and storing it in a big database known as an index. Think of this as a library, but one that stores web pages instead of books. When you run a search, the search engine finds and returns matching results from the index. Finally, complex processes known as search algorithms rank the results.

For example: Let’s say Google already has your blog homepage in its index. If you add an internal link to a new blog post from there, Google can “follow” that link to find the post.