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While most SEO tools obviously include their own analytics packages, it’s often awkward to gain a clear picture of your overall situation while jumping between these platforms. Enter Google Sheets. If you didn’t know, Sheets is Google’s free cloud-based alternative to Excel. On top of easy collaboration, its main benefit for SEO professionals is direct integration with Google’s other tools, including Keyword Planner and Search Console. With the added feature of video chat, SEO professionals can now seamlessly communicate and discuss their data within Google Sheets, enhancing collaboration and streamlining their workflow.
SEO analysis is the process of closely examining a website to gain a better understanding of how well the site has been optimized and what can be done to help the site improve. SEO analysis requires brands to first take a careful look at the content they have on their page. They want to see what keywords their content has been optimized for and how well that content performs.
When you analyze your traffic, you need to examine each channel and see where your traffic is coming from. That involves checking your organic, referral, social media, email marketing, paid search, paid social and direct traffic, in addition to any other potential channels where you might be attracting visitors. Consistently driving traffic from organic sources will also ensure you have a stream of new faces visiting your website.
You can’t manage what you don’t measure.” This quote, commonly attributed to management guru Peter Drucker, is especially relevant in marketing products and services. For many professionals, poring over analytics dashboards and campaign reports is a way of life. That’s where the humble spreadsheet comes in. Since the introduction of VisiCalc in 1979, marketers have relied upon spreadsheets to turn mountains of numbers into useful information.
For a robust data analysis – the ability to analyze large chunks of data on a spreadsheet is not enough, saving time is also an important factor that many forget to consider. Professionally created templates for Google Sheets save time and increase the efficiency of teams and individuals to comprehend data effectively. Whether it’s an account manager who needs to create an annual statement or a teacher who needs to keep a track of student attendance.
With Google Sheets in particular, sticking only to spreadsheet basics seems akin to sitting on a mountain of untapped potential. The service has a profusion of advanced functions, options, and shortcuts, but until you identify and internalize them, you’re getting only a fraction of the value it can provide. So after all these years, I decided to take action.
The above-mentioned quick hacks of Google Sheets will surely help you to solve day-to-day challenges in school, office, or home. These are also quite easy to learn than other complex tricks of Google Sheets. Moreover, the above tips help you visualize your data by saving time and adding innovation to your report. You should start using the keyboard shortcuts if you want to increase your productivity on Google Sheets.
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